Design Internship with madden media, may 2023-december 2023
brand identity / illustration / social media / layout design / motion design
RFP Design
At Madden, a lot of my time was spent supporting RFP response design. Although I am unable to show examples due to confidentiality reasons, I aided in the design of many throughout my internship, adhering to the newly refreshed brand guidelines. I gained valuable experience working on these types of projects, and I have a newfound knowledge about this type of business.
Social Media
I designed several graphics to be used across Madden's social media including Instagram, LinkedIn, and Facebook.
Layout Design
I worked on the layout design for documents such as conference materials, one-pagers, and advertisements.
Email GIF
Using Adobe Express, I creates a GIF that served as an email header. Quickly grabbing the recipient's attention, the email featured the Madden team mascots asking you to "come back to the party" and stay subscribed.
Google Meet Backgrounds
A brand refresh called for new Google Meet backgrounds. I designed 4 new ones, leaning into Madden's fun side.
Webpage Design
Voyage is Madden's industry-leading destination intelligence platform. The data analysis tool needed an updated landing page. The before and after are shown below.
Before
After
Map Graphics
In order to show how Madden's teams are organized, I created regional maps to explain which team works with which states. There are 4 graphics: Team Sasquatch, Team Honey Badger, Team Goat, and one that combines the three. I enjoyed researching what each state is most known for and creating corresponding illustrations.
Team Sasquatch
Team Honey Badger
Team Goat
Game Illustrations
Every year, Madden codes and designs a holiday-themed mobile game. I illustrated two of the "result" screens, which a user is brought to depending on how far they made it in the game. The snowman in each is a placeholder, as the actual snowman illustration for each would be different depending on the climate/game result. The colder the climate, the farther the user made it in the game.
Video Storyboard
I had the opportunity to do some client work in an RFP response for creative production. This particular concept that my advisor and I created on was not chosen, but the project was an interesting shift from my typical work for Madden.
