Brand Identity: 412 Food Rescue

This was a semester-long project comprised of three parts. In my class, I was tasked with choosing a non-profit to research, conceptualize, and rebrand. 412 Food Rescue is a organization in Pittsburgh dedicated to saving perfectly good food from going to waste and giving it to those in need. I enjoyed working on a hypothetical rebrand for such a deserving organization.

intermediate visual communication design II, autumn 2022

brand strategy / visual identity / social media / packaging design / environmental Branding

Documentation of Brand Identity Program

Embedded below is the 412 Food Rescue Brand Identity Guide which encompasses my entire project. Click to expand and see the guide in book form.

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